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Ever hear the saying “the customer is always right?” Of course, you have. Because even that customer that is claiming there’s too much tomato in their tomato soup or the sweater they ordered is just too warm, their opinion really is the only thing that matters. Regardless of the product you are selling or the [...]

February 19, 2021

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Fact: every piece of content you write for your business has a motive. Whether it’s a helpful tip blog, a happy customer case study, or a press release, you’re seeking some sort of result. But while all this content may revolve around you and what you do, it’s your customer you should be thinking about. [...]

February 3, 2021

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