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“Mediocre content will hurt your brand more than nothing at all.” - Joe Pulizzi Let’s be honest — most branded content isn’t that great. But when you do come across a company that does it right, you don’t forget it.  A lot of people don’t even really know why their content marketing is failing, but [...]

We have good and bad news for you. The bad news is your business has competition. The good news is your business has competition. Wait, what? Yeah, so in our last blog, we talked about the importance of not just having competitors, but understanding how to use them to your advantage. (check that out.) But [...]

Your business is one-of-a-kind, we know that. So then why did we write a blog about studying your competitors? Well, because even though your business is unique, you’re not the only one out there doing what you do. And turning a blind eye to what they’re doing makes it a lot harder to do it [...]

Ever hear the saying “the customer is always right?” Of course, you have. Because even that customer that is claiming there’s too much tomato in their tomato soup or the sweater they ordered is just too warm, their opinion really is the only thing that matters. Regardless of the product you are selling or the [...]

Fact: every piece of content you write for your business has a motive. Whether it’s a helpful tip blog, a happy customer case study, or a press release, you’re seeking some sort of result. But while all this content may revolve around you and what you do, it’s your customer you should be thinking about. [...]