Blog

Reaching your customers through organic social media isn’t easy. In unfortunate news, organic reach can be as low as 2% according to a recent Social@Ogilvy study. As platforms adopt their own form of SEO to promote a positive user experience, paid social is dominating the game. But that doesn’t mean organic social media isn’t a [...]

Social media is fun. You can post a picture of your super cute Labradoodle or your son graduating high school, and you can watch the likes and comments flood in without any effort.  But when it comes to social media marketing, it’s not quite as simple. How do you know what type of content will [...]

You may not like your competitors but they can be extremely useful to you — especially on social media. Right now, brands are battling it out for eyeballs and attention spans like never before, while ad limitations and guidelines continue to get tighter. Winging it just isn’t going to cut it anymore.    But instead [...]

Everyone and their mother is now online. Literally. The entire world has gone digital and there’s no turning back. And despite how much the digital landscape has evolved over the years, social media has not only endured — it’s become one of the most powerful channels in modern marketing. Unfortunately, being a marketer on social [...]

Just trust your gut — a decision-making technique we’ve all used before. Like when you just had a feeling you should make that right turn. Or when you knew packing an umbrella was a good idea. Sometimes leaving things to chance is ok. But when it comes to decisions for your business, a gut feeling [...]

You constantly hear how important your website is to your marketing. So you want one that makes you look like a big deal. While we admire your enthusiasm, your customers are actually more interested in the little things. The things that show your personality, give them a sense of trust, and make you seem real. [...]

Let’s just get this out of the way; do you need a marketing audit? Yes. But before you let out that big sigh of exasperation, there’s good news. The complicated, boring paperwork you associate with most audits isn’t the case here. In fact, they can be fairly simple, and pretty fun (depending on what you’re [...]

“Mediocre content will hurt your brand more than nothing at all.” - Joe Pulizzi Let’s be honest — most branded content isn’t that great. But when you do come across a company that does it right, you don’t forget it.  A lot of people don’t even really know why their content marketing is failing, but [...]

We have good and bad news for you. The bad news is your business has competition. The good news is your business has competition. Wait, what? Yeah, so in our last blog, we talked about the importance of not just having competitors, but understanding how to use them to your advantage. (check that out.) But [...]

Your business is one-of-a-kind, we know that. So then why did we write a blog about studying your competitors? Well, because even though your business is unique, you’re not the only one out there doing what you do. And turning a blind eye to what they’re doing makes it a lot harder to do it [...]