Blog

When most people think about key performance indicators, they focus on conversions and leads. But it’s actually your engagement that can tell you what your site is doing well — and what it’s not. And when you have that knowledge, you can make smarter decisions that impact those other important KPIs. But how exactly do [...]

What is empathy? Actually, let’s start with what it’s not. It’s not sympathy. Too often these terms are used interchangeably, but that’s totally wrong. Empathy isn’t about feeling sorry for someone. It’s being able to identify and understand what that person is feeling. And it means offering a solution to make it better — at [...]

Content is king — we all know it. But coming up with new and exciting topics is kinda hard, right? Actually it’s not.  If you’re just hoping ideas and inspiration will come to you, then you’re making it a lot harder on yourself. As always, we’re here to help. Honestly, this list could be endless, [...]

There’s no looking past it: visual content is changing the way consumers interact with brands.  Today’s consumer is seeking the realness and reassurance of a face-to-face interaction, while refusing to trade in the convenience of the digital experience — and visual content is the solution. It’s forging more intimate and authentic connections between businesses and [...]

Reaching your customers through organic social media isn’t easy. In unfortunate news, organic reach can be as low as 2% according to a recent Social@Ogilvy study. As platforms adopt their own form of SEO to promote a positive user experience, paid social is dominating the game. But that doesn’t mean organic social media isn’t a [...]

Social media is fun. You can post a picture of your super cute Labradoodle or your son graduating high school, and you can watch the likes and comments flood in without any effort.  But when it comes to social media marketing, it’s not quite as simple. How do you know what type of content will [...]

You may not like your competitors but they can be extremely useful to you — especially on social media. Right now, brands are battling it out for eyeballs and attention spans like never before, while ad limitations and guidelines continue to get tighter. Winging it just isn’t going to cut it anymore.    But instead [...]

Everyone and their mother is now online. Literally. The entire world has gone digital and there’s no turning back. And despite how much the digital landscape has evolved over the years, social media has not only endured — it’s become one of the most powerful channels in modern marketing. Unfortunately, being a marketer on social [...]

Just trust your gut — a decision-making technique we’ve all used before. Like when you just had a feeling you should make that right turn. Or when you knew packing an umbrella was a good idea. Sometimes leaving things to chance is ok. But when it comes to decisions for your business, a gut feeling [...]

You constantly hear how important your website is to your marketing. So you want one that makes you look like a big deal. While we admire your enthusiasm, your customers are actually more interested in the little things. The things that show your personality, give them a sense of trust, and make you seem real. [...]